Blog 3

One of the advertisement that I was drawn to was the Knoll furniture ad. Not only do I enjoy their logo, but I think that the simplicity of their advertisements do a good job at show casing the product in a simple and artistic way. The images color palette is simple, black, white, and red. The designer wanted to let the product speak for itself in this ad by letting it be the focal point of the design. However, by having the large red K in the bottom half of the design the views eye is drawn to the name of the company, the logo, and the address of the company.


Matter, H. (1959) Knoll Furniture Advertisement. Retrieved from https://i.pinimg.com/originals/b7/c4/0d/b7c40d9f90492c784de44fa4cea4ebd5.jpg , on January 28, 2020 

Lately I have been drawn to bolder type designs. So I don't know who a better representation of that kind of work would be than Herbert Lubalin. His whole career was devoted to making type the image of his design. It is hard for me to pick a favorite design of his, because he has such satisfying work to look at. He is a master of making the type the man focus of the design/making it the image of the design. I chose the photos below because I thought it was interesting to see his sketches vs the final work. I think often now a days we skip the planning/sketching phase and jump right to a computer when really that is a valuable step in the process. I like that every letter is a different type it just shows the endless possibilities he manages to create.

      


Lubalin, H. (1981). Retrieved from https://humanbeing.co/design/herb-lubalin/ , on January 28, 2020

Keeping with my theme from last week, I looked for a contemporary design that represent a similar feel of Herbert Lubalin. After some research, I came across the designers Lamm & Kirch. Their work is very type dominant, using type as the focal point/image of the design. They play with type size in a very similar way to Lubalin, but they do put their own spin on things. I recommend checking out their work.




Lamm & Kirch. (2011). Kunsthaus Dresden- Darkest Corner of of the Whitest Cube, Retrieved from http://lamm-kirch.com/projects/kunsthaus-dresden-darkest-corner-of-the-whitest-cube/ , on January 28, 2020

Kunsthaus Dresden – Welt in der Hand











Comments

  1. Leslie RamirezJanuary 29, 2020 at 9:10 AM

    Indeed, the red letter K does serve its purpose by drawing the eye to the company's information, however I am not a fan of that specific typeface. It looks balanced but it feels clunky or heavy, as if the serifs could cause the letter to collapse in on itself. From afar, the top serifs look like a block while the bottom serifs still look slightly separated, I think this might be due to the subtle change in color in the background but I am not certain. Overall, I like the visual flow of the poster. The third poster is also intriguing. The bottom terminals in the letters combined with the purple to yellow gradient color scheme reminds me of bats and Halloween.

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  2. Tatum AbeggJanuary 29, 2020 at 11:04 AM

    I really like the Lubalin typefaces you posted and I am going to have to do some more research on him, and possibly experiment with some typefaces of my own that reflect his. I also agree with your thoughts on the furniture advertisement. I think as designers it is important to remember that sometimes keeping things simple makes them more effective.

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  3. Gabrielle StephaniJanuary 29, 2020 at 1:29 PM

    I love how the red in the cushion of the Knoll furniture advertisement matches the K. I believe that is simple connections like that that bring a piece together. I agree that nowadays everyone jumps on the computer and the world is beginning to forget the how important physical art is to the graphic design world.

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