Blog Post 1.14

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This is "Un coup de dés." In English it translates to "A roll of the dice." It was a poem written by Stephane Mellarme. This caught me eye as I was reading the futurist section of the book. It makes wme wish I understood French so that I can feel the emotion of the words as my eye chases them throughout the page. Just looking at it can get you inspired. So simple, but yet very precise in his approach towards putting the words in certain places. This made me look up other designs that came from the futurist approach.

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Depero, Fortunato.

 This design stood out to me because this, amongst a plethora of other examples, shows letters ability to supplement shapes. Surely, the photo of the tiki (im assuming) is really confusing and a lot for the eye to take in alone. But with the curves in the letters there to contrast with the shapes of the doll, they both help each other stand out. Letters are also easy to make interact with the subject at hand, which can bring two seemingly unrelated features together to make a harmonious poster.

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Depero, Fortunato. “Vanity Fair Subway Poster.” Creative Market, New York, 2018,
creativemarket.com/blog/italian-futurism-design.

This poster has a lot more juxtaposition amongst the title and the subject. Here, the letters and the shapes of the figure are more similar, showing off the versatility of lettering and how it can be used as the cherry on top of sundae.

Comments

  1. Ryan QuirkeJanuary 15, 2020 at 12:55 AM

    I find both of your posters from Fortunato Depero to be intriguing because of how the typefaces and images work together. In the tiki poster, the text overlaps the tiki well because the white typeface corresponds with the white vertical rectangles that are also overlapping sections of the image. In the Subway poster, the horns of the helmet pass through the word, "Vanity fair" and the cigarette to draw attention to not only the cigarette but the magazine. In addition, I find fascinating how the first poster utilize shapes in the image that is very similar to the form of the typeface. The first poster utilizes a typeface that incorporates triangles in the letter A, circles in the letters d and a, and rectangles in the last two letters of campari which are illustrated in the tiki's face, ears and pattern.

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  2. Lauren LewisJanuary 15, 2020 at 11:06 AM

    I can tell that you are drawn to designs with very geometric shapes and font. I enjoy the simplicity of the of the vanity fair subway poster not only in the shapes but also in the simple color scheme of the complementary colors of green and red. I think that the colors really pop off the black background of the poster.

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  3. Ivy MarkhamJanuary 15, 2020 at 11:38 AM

    I love the posters you decided to include, especially the Campari one by Depero and think you did a great job analyzing it. It is a very complex image, because it involves so many different curves, sharp angles, straight lines, as well as typography, but they're somehow all brought together into very cohesive graphic. It's very unique and modern compared to other liquor advertisements from the time,

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  4. Dani CummingsJanuary 22, 2020 at 3:34 PM

    I really love the Vanity Fair poster you picked. the geometric shapes create an interesting composition considering the way the abstract lettering plays with the imagery.

    ReplyDelete

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