Blog Post 2 [Hanna H]

     Poster are all around us when we turn our heads. Posters for movies, events, showcases, music, basically anything. It's a way of communication where people can connect to others using a design. Posters have been used since long ago, but France was known for their nation exhibitions called 'spectacle dan la rue' which is an exhibit of posters for those who are welcome to see.
     The poster below is an example of A.M. Cassandre's works. Cassandre was known for his posters as he was an artist, typeface designer, and poster artist. His name was the most popular out of those in France.
Image result for dubonnet poster
'Dubonnet' poster 1932 A.M. Cassandre
Related image
Vintage Drink Pepsi Cola 5 Cents Dsc07157 Poster by Greg Kluempers 
Above you see an ad poster for the popular drinking Pepsi. During those days it was common for companies such as Pepsi to advertise their product around the towns to get attentions. Back then many people couldn't see the multiples of endless ads we see on TV so they posted these posters around places to get their product popular. It's very obvious what the product is as it's the largest scale on the poster.
Image result for movie poster
The most popular posters today I would argue are movie posters. The ones that preview to us what the movie is, the release date, and many more information. Although it has a crap ton of information, many people don't really pay attention to those little details. Obviously what stands out is the title of the movie, the two very important characters Captain America and Iron Man with the looming villain Thanos. Then the date which is 100% opacity compared to all the movie credits and the names of the actors.

“A.M Cassandre, The Legendary Art Deco Poster Artist.” RetroGraphik, 18 Sept. 2018, retrographik.com/a-m-cassandre-art-deco-poster-artist

 “Avengers: Endgame (Movie, 2019): Release Date, Tickets, Trailers, Posters.” Marvel Entertainment, 26 Apr. 2019, www.marvel.com/movies/avengers-endgame.Cohen, Marilyn, et al. 

 “Vintage Drink Pepsi Cola 5 Cents Dsc07157 Poster by Greg Kluempers.” Fine Art America, 21 Jan. 2020, fineartamerica.com/featured/vintage-drink-pepsi-cola-5-cents-dsc07157-greg-kluempers.html?product=poster.

“A.M Cassandre, The Legendary Art Deco Poster Artist.” RetroGraphik, 18 Sept. 2018, retrographik.com/a-m-cassandre-art-deco-poster-artist/.
“Avengers: Endgame (Movie, 2019): Release Date, Tickets, Trailers, Posters.” Marvel Entertainment, 26 Apr. 2019, www.marvel.com/movies/avengers-endgame.
Cohen, Marilyn, et al. “Vintage Drink Pepsi Cola 5 Cents Dsc07157 Poster by Greg Kluempers.” Fine Art America, 21 Jan. 2020, fineartamerica.com/featured/vintage-drink-pepsi-cola-5-cents-dsc07157-greg-kluempers.html?product=poster.
“A.M Cassandre, The Legendary Art Deco Poster Artist.” RetroGraphik, 18 Sept. 2018, retrographik.com/a-m-cassandre-art-deco-poster-artist/.
“Avengers: Endgame (Movie, 2019): Release Date, Tickets, Trailers, Posters.” Marvel Entertainment, 26 Apr. 2019, www.marvel.com/movies/avengers-endgame.
Cohen, Marilyn, et al. “Vintage Drink Pepsi Cola 5 Cents Dsc07157 Poster by Greg Kluempers.” Fine Art America, 21 Jan. 2020, fineartamerica.com/featured/vintage-drink-pepsi-cola-5-cents-dsc07157-greg-kluempers.html?product=poster.

Comments

  1. Paige Hall PetryJanuary 21, 2020 at 7:39 PM

    I am really intrigued after seeing all of these posters together in your discussion around their history. It is apparent from looking at these that so much has changed since the Avant-Garde movement in Europe. It is interesting to see that extremely tacky Avengers poster as a modern representation of the posters' purpose in relation to the design element that has been mentioned multiple times in class–simplicity. There is obviously nothing simply about this particular movie poster, so I wonder if this one and others like it are successful at attracting an audience. In today's society of reversion back to simple elements that are emphasized greater in Cassandre's work would ultimately attract greater attention.

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  2. Peter DJanuary 21, 2020 at 10:12 PM

    A very fascinating examination, and an excellent point as to the movie poster being one of the last bastions of traditional posters. Other such posters and advertisements are commonplace, whether on billboards or around the mall or on the sides of buildings or even on the CTA trains these days, but we have grown so accustomed to seeing them that we can usually filter them out with ease, and the returns have vastly diminished, especially since the time when they were a novelty and guaranteed to catch the eye. Movie posters, however, as you point out, are a consistent subject of reference for a movie, and some fans go so far as to pick apart the details in the design of a poster to try and catch glimpses of spoilers, or go back afterwards and see if the poster was hiding anything. Often they aren't, but occasionally even something so simple as the direction of the eyes can be taken to mean something.

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  3. Ryan QuirkeJanuary 22, 2020 at 11:25 AM

    I like how you relate old examples of posters to a current poster like the poster for Endgame. I find it interesting how in the first poster, as the man drinks more wine, he and the typeface get filled up in black and the yellow surrounding him turns bright. It appears that they are trying to imply that if we drink their wine, we will feel more complete and well off. I like how in the Pepsi-cola ad, it says that Pepsi is refreshing and healthful when Pepsi is not healthful at all. I also agree that movie posters are more prevalent today compared to other posters because of the rise in advertisements on tv and social media.

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    Replies
    1. Elizabeth JacobsJanuary 22, 2020 at 1:24 PM

      Seeing Endgame's poster in comparison to Cassandre's makes me want to redesign the movie poster in the simpler and more artful ways of Cassandre. The busyness on the movie poster is very much unproductive in my opinion and would be more effective with just the title, marvel studios, the date, and then MAYBE the names of the actors/actresses on the top in a bolder typeface. The movie poster feels much too oversaturated and busy, but I suppose the poster is still communicating all that it's meant to. I think it would benefit from communicating this in a more artful way to draw more attention from people who aren't already fans and who are not familiar with just the faces of the characters.

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