Blog Post 3 - Karin Buffie



Tschichold, J. (1938) “The Professional Photographer” exhibition poster. Retrieved from

https://www.davidairey.com/graphic-icons-jan-tschichold on January 29, 2020


 I have been more interested in all sorts of printing recently, so the information about Jan Tschichold really got my attention. I find this poster in particular very fascinating because of the use of color. When the textbook explained that it was printed in yellow on the left, red in the middle and blue on the right, I immediately wanted to see what it looked like in color (since the textbook only is in black and white). I was surprised by how not only were the colors there, but there was also an interesting gradient effect where greens and purples were introduced. I lastly want to comment on how the use of text size was implemented, as hierarchy and flow seemed to be very important to this artist.






 Keller, E. (1932) “Presseball” poster. Retrieved from http://guity-novin.blogspot.com/2012/03/history-of-type-face.html on January 29, 2020

I also enjoyed the work from the textbook from Ernst Keller. According to the readings, Swiss designers liked to work with slanted and tilted shapes and text. In my research I found a poster design by Ernst that also has this characteristic. I love how much movement it adds to the people in the design instead of just placing them upright. It makes them feel like they are actually dancing at the ball.



Kauffer, E.M. (1919) “Flight (detail)” poster. Retrieved from https://www.aiga.org/medalist-emcknightkauffer on January 29, 2020

The work from E.M. Kauffer is unlike any of the designs I had seen from the other British designers mentioned in that chapter. As I was researching his work, I noticed that every poster has a sense of urgency or a feeling of sharp, quick movements. The birds that are shown here are very geometrical with very pointy vertices making it feel as if the birds are scary or flying in a rush. The only shape that has rounded edges are the circles for the eyes. Even though this is the softest shape shown in the poster, the eyes are still very intimidating which connects to the intense feeling of the composition.

Comments

  1. Dani CummingsJanuary 29, 2020 at 2:59 PM

    I love the "presseball" poster. I think the use of geometric shapes give a lot of movement while also being minimalist. Also, the curve of the art at an angle while the text grounds the poster feels very balanced and even.

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  2. HarryKJanuary 29, 2020 at 3:04 PM

    To what you say about the eyes on the birds: I think that the fact that they are perfect circles is what makes them appear intimidating, even though they are the "softest" shape in the piece. Being perfectly round, they give the appearance that they are staring directly at the viewer in a psychotic, I'm-gonna-get-you kind of way. This just adds to the birds' frightening appearances from their overall jagged bodies.

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