Event Post

For my Event, I went to Scott Starrett's talk about Tech and Design in Democracy. It was very interesting to hear everything that he had to say but one part that stood out to me was the idea of breaking the rules in terms of AOC’s campaign design. I hadn’t thought much about it before, but the reason she stood out to me was because of her color scheme. The yellow and blue was something that most candidates don’t choose. Because politics are politics everything is red or blue. But Scott Starrett talked about how breaking those rules makes you stand out. He gave examples like Jimmy Carter’s campaign in green, and logos for candidates like the Obama ‘O’ or Hillary ‘H’ with the arrow. All of his examples were things I knew of because of the way that they stood out from the rest. It was also really interesting to hear about his references for AOC’s campaign. They looked at things like posters from the Farmers Union, luchador posters and union seals. Starrett mention how they wanted to reference things about making someone more than a candidate; they wanted to make AOC represent something. In the photo below are examples of logos that he and his team created for AOC’s campaign. It was cool to be able to make connections to references that Starrett mentioned before. It was also insightful to learn about why various logos were made. Starrett and his team tried to think of everything and create exactly what they needed. They wanted to be able to brand AOC in every possible way, which is evident in their various logos.
Barack Obama's logo, 2008. Designed by Sender LLC. Retrieved from https://en.wikipedia.org/wiki/Obama_logo (on January 29, 2020).
 
Cesar Chavez Stamp. Mexico History Revolution. Retrieved from https://www.ebay.com/itm/Cesar-Chavez-Stamp-POSTER-24-X-36-INCH-Mexico-History-Revolution-/122720794859 (on January 29, 2020)

 (my photo from the event)

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