Gabrielle Blog Post 1.15.20


Image result for lettering 1901 c.r. mackintosh
Mackintosh, C.R. (1901). lettering [Print].
Retrieved from link
Image result for stiller poster c.1908 lucian bernhard
Bernhard, L. (1901). Stiller [Print]. Retrieved from link


I have always been drawn to simplistic visuals. These two particular images in the book stood out to me. I really appreciate the white space that C.R. Mackintosh incorporates into his typography work. I believe that simplicity draws someone in by making it seem as though they will not have to put a lot of effort into understanding the piece. This becomes extremely powerful within advertising because the entire purpose of these designs is to draw people in and communicate a message that encourages them to take action. Similarly, I appreciate the simplicity of this piece (right) by Lucian Bernhard because the product that is being advertised, and the brand name, are clearly advertised to potential buyers.


CELINE, 2019, Vogue, (December), page 10.
This style of design is known as Sachplakat or "object poster." This technique is also used throughout Vogue's printed magazines in their initial advertisement section. This advertisement by CELINE has an impeccable amount of white space. This draws attention to the brand name that is located in that white space. This advertisement differs from Lucian Bernhard's "Stiller" because it does not restrict the image to the product. The product they are selling is left up to interpretation, potentially because they know their reader is already aware of the product they are selling; therefore, they can pick out the product from the photograph. Furthermore, the Stiller advertisement also features a painting of the product, while this CELINE advertisement combines photography with graphic design by highlighting the image with white space and drawing attention to the brand name. 
Rolex, 2019, Vogue, (December), page 12.
Although I am not particularly a fan of this advertisement, due to the fact that I prefer open space to be in white, I believe that this Rolex advertisement fits the same characteristics as the images above. It is a great combination of design and photography, with the product being highlighted by the crown behind it. The reader is not only drawn to the product for this reason, but also because of the open space that is featured throughout the rest of the page. 
















Comments

  1. Karin BuffieJanuary 15, 2020 at 2:08 PM

    I agree in that I am also very intrigued by simple, straight to the point designs. I think that there is an elegance to designs that are clean and have a minimal amount of visuals, because like you said it gets us straight to the point and conveys a clear message. I was also very interested by the type on pages 26 and 27, because of the balance created and bold but texturized lines, which make for a captivating yet simplistic font.

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  2. MatthewJanuary 15, 2020 at 3:55 PM

    You made a very good connection between the shoe object poster and the Rolex advertisement. When I first saw those object poster ads in the text book I thought they looked completely outdated, but your post made me realize that it is a design style that is still used today, and a lot more often than I realize.

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  3. Paige Hall PetryJanuary 18, 2020 at 2:47 PM

    Like other commenters have already mentioned, I think that you outline a very important staple of graphic design that will never become outdated–simplicity. Although not every artist or designer will create work of sheer simplicity, like many of the foundational principles of design, simplicity leads to easy ingesting of material and thus is a successful marketing strategy for many brands, like you illuminated.

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