Post #2

I was drawn to the poster work of Willem Gispen because of the way that he works photography and typography together to create a very eye catching design.


Gispen, W. (1928) Giso Lamp. Retrieved from https://www.experimenta.es/en/history/willem-gispen-important-dutch-modernist-designer/, on January 22, 2020 

Here he chooses a type face that is very bold to match with the machine like vibe of the lamp. I also enjoy that he keeps the photo as well as the type black and white and just uses the single strip of red to make it pop off the page. It is a very simple design but it is very pleasing to look at for me. 


I was also drawn to the work of Paul Schuitema. He has a similar style as Gispen. However, I chose to concentrate on one of his works that is more typographically heavy. 

Schuitema, P. (1928) Label for P. van Berkel. Retrieved from http://jordan-trofan.blogspot.com/2011/10/paul-schuitema.html, on January 22, 2020 

They both use very simple color schemes, usually black and white with a pop of color. I enjoy the way he uses a variety of different sizes of texted to fill the space of the design. Lastly I chose this because I am someone who isn't the best at arranging type on a page and I though that this would be a good inspiration for future work of mine. 

I am usually drawn to designs similar to that of Schuitema in a typographical sense. 

Photo Retrieved from https://www.packagingstrategies.com/articles/86676-tea-invites-new-packaging-to-the-party on January, 22, 2020 

On the side of the Bigelow box as well as the tag on the tea bag they arrange the font in different sizes to be tightly packed together but it doesn't feel like it is tightly packed it feels right. I feel that Schuitema does this in a similar way in a lot of his typography based work. Where he arranges different sizes of type in interesting ways to give a similar feel. 




Comments

  1. Hanna HJanuary 22, 2020 at 2:51 PM

    Typography is what I really like overall graphic designs and seeing the old typography compared to what we see now in typography is very different, though it's the same aspect in general it's used for many different things such as posters and branding. I like how you used a tea box to show branding instead of posters.

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  2. HarryKJanuary 22, 2020 at 2:56 PM

    I think it is cool that you were able to find a link between the concepts you mentioned from a historical context and related it to something that you use today. Whenever I drink tea, my mind rarely goes to what the typography on the box and tag look like--unless I'm drinking Oolong, in which case I think "I have no idea what this writing says, but it tastes good."

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  3. SamJanuary 23, 2020 at 1:46 PM

    The box of tea is so nice! Especially because I always feel there is an antiquity associated with tea even though it is still very common. I wonder how this aligns to things you design, and how you feel about this box as both contemporary and representing things from the past.

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