Post Three, 1.29


I very much enjoyed this reading and learning more about Swiss/French artists and designers. I was especially intrigued by Cassandre’s work and how much weight geometry holds in his designs--how geometry is apparently fundamental in his work, and how other works and letterings by designers of his time were “banal in comparison” (pg. 80). His work is often balanced, symmetrical, and always pleasing to the eye. I especially liked the Pivolo poster from 1924, which was printed in a newspaper in 1925. His lettering style is big and bold but pulls the poster design together as a whole by creating a nice balance throughout--the wine glass is perfectly centered and cut evenly by the bird and the letter/shape on the right. 
                                                      













Hollis Richard. Graphic Design: a Concise History. Thames & Hudson, 2016.


I was reminded of an artist that I follow on Instagram who I have been loving recently (her tag is shagey_...everyone check out her work if you haven’t already!) She also makes bold yet balanced lettering choices, and uses geometry in her precise work. I pulled a few of her pieces that display this. More of her pieces are minimalistic and have little characters, but still often use clean and neatly drawn lines to break up her designs.




Hagale, Sarah. Instagram, November, 2019. 
https://www.instagram.com/shagey_/

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