Tatum Abegg Blog Post 1

This first section of reading, as well as the introduction, was a very nice reflection and reminder of what exactly graphic design is. It also was very informative about the very beginnings of graphic art and its transition to graphic design. In the introduction, I was reminded about how technical and precise this kind of art can become. a lot of what we as designers do, begins with numbers, measurements, and a lot of planning. initial sketches are also a huge part of the process, and I am reminded to keep mine, as well as make more of them when I am stuck on an idea, or in the very beginning steps of one. This picture, which features a rough sketch and a finished product of a logotype and completed design is a really good example of this.
Rough sketch for logotype and completed design 1950s (Herb Lubalin) from Hollis reading pg 8

The very beginning of design is important to study because it can offer a lot of inspiration. we have a lot more resources now that give us the ability to even further manipulate and work with the basics that created design. a lot of inspiration came from the Japanese culture, including this typeface. 
Auriol typeface designs 1902 (George Auriol) from Hollis reading pg 12

It is very interesting to be able to pinpoint where a lot of different styles of design originated from, as well as take your own inspiration from it and make something completely original. I like the idea that was introduced to make larger production of designs, which was to use silhouettes, and heavy lettering and only a few colors. I like these types of designs and want to practice this type of simplicity, but effectiveness in my own work. It is also very interesting to see the integration of technology in early design. this image is particularly cool, as it shows the very beginning of the manipulation of photographs and text with a computer. 
Design Quarterly magazine fold out poster 1986 (April Greiman) from Hollis reading pg 24



Comments

  1. Ramsey BellJanuary 22, 2020 at 2:07 PM

    I liked your inclusion of the rough draft vs final version of the cooper union logo. I think this process from start to finish is often overlooked in the design field. We are constantly being presented with these beautiful final products that seem to come out of no where when in actuality they likely came from hundreds of sketches that then lead to the rough draft of the final product!

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