Week 3 blog

The one thing that stood out to me in the reading were the works of Niklaus Stoecklin, especially his 'The Sunlight' poster for the soap brand. Other Swiss designers like Stoecklin also use this style of advertisement posters are Otto Baumberger, and Peter Birkhauser. These poster had no type and the consumer or viewer just make the connection of what's being sold in the poster. These are works that interest most because they do not need any directions or type to communicate the message they are trying to relay. These Swiss designers do an amazing job with these advertisement poster.  Posters before and after can be overwhelming for example Ferdinand Hodler's '19th Secession Exhibition'. The poster is amazing and done well, and the total opposite of Stoecklin's posters. 
Stoecklin N. 1934 'Sunlight'
https://www.pinterest.com/pin/326511041718149458/?lp=true (1/28/20)
Stoecklin's Sunlight poster asked the viewer to make an obvious connection between the soap and its packet, placed centrally at the bottom of the poster, and the white sheet. (Hollis, 77)

Stoecklin N. 1941 'Binaca'
https://www.moma.org/collection/works/6202?artist_id=5671&locale=en&page=1&sov_referrer=artist (1/28/20)

This is another poster from Stoecklin that i found on the web. I really wanted to see more of his work, and I found this one better than the 'Sunlight' poster. The product being advertised is prominent and showcased more. With the cup and toothbrush, the viewer can easily make the connection between the three items and that Bianca is a tooth paste brand. Another poster he also did is 'Bi-Oro' poster which was for a sunscreen. Without more explanation, I think this poster speaks for itself. zi really enjoyed these posters because of there simplicity, and the great job they communicate to a viewer and making them work to make the connection without knowing.

Stoecklin N. 1941 'Bi-Oro (Poster for suncreen')
https://www.moma.org/collection/works/6207?artist_id=5671&locale=en&page=1&sov_referrer=artist

Comments

  1. SamJanuary 29, 2020 at 12:21 PM

    The first poster is so beautiful, I am glad to be viewing it in color as my textbook some pages are in black and white. I liked that you included images all from the same artist. It helps me to process the techniques that are being used, like how you pointed out his use of association by placing the product with its natural, more organic pairing.

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  2. Ramsey BellJanuary 29, 2020 at 12:33 PM

    I really liked that you focused in on one artist and explored their body of work! Its cool to see him approach advertising in the same way on multiple occasions and pretty much nail it every time. I think I agree with you in saying that the second image with the toothbrush does a better job at showcasing the product. Its such a familiar image that everyone can in someway relate to their bathroom set up, to then have it isolated on a black backdrop makes it feel very prominent and important. The first example is the most conceptual of the three, with the audience having to draw the connection between the cleanliness of the sheet to the open soap box.

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