Blog Post 4 Grids

Overall my favorite type of design is typography. These chapters have shown me that there have been advertisements made with typography for the longest time and that ti's been used everywhere. Karl Gerstner said that graphic design doesn't have to do with art but it benefits from the rigorous discipline of concrete art which then extends into design. He used proportions in a lot of his word consisting of a grid and layouts.
Werk, which was like a magazine devoted to graphic design, states the advertising four principles...
1. Getting Attention
2. Clear, Objective presentation of product, service or idea.
3. Appeal to the consumer's instincts.
4. Fixing in the memory.
Image result for Grid for schiff nach"
Grid for Schiff Nach Europa 1957
Image: Gary Meisner, thegoldennumber.net.
 

If you're in the graphic design field I can argue that you've used grids in at least one of your projects. It's an essential part of designing where you have a certain layout so everything is not just placed on a page. There are many types of grids used throughout design, whether you're using Adobe Illustrator, XD, or InDesign. Grids give visual flow to the word and it gives ratios for the artist to work with. The greeks came up with the golden ratio, which many of you may know, it's been used over 2,000 years in art. It's the mathematical principle where the ratio of two sums whereby their ratio is equal to the large of the two quantities. Leonardo Da Vinci used the golden ratio to create many of his masterpieces and other artists such as Sandro Botticelli & Michaelangelo have followed using the same ratio.

Ceros. “Principles of Design: Bringing Order to Chaos with Grid Systems.” Medium, Theuxblog.com, 30 Oct. 2016, medium.theuxblog.com/principles-of-design-bringing-order-to-chaos-with-grid-systems-3e1cd86b0573.
Palmer, Lauren. “History of the Golden Ratio in Art.” Artnet News, 2 Oct. 2015, news.artnet.com/art-world/golden-ratio-in-art-328435.
“Projects – Thinking Form 2.” Thinking Form 2 Projects, thinkingform.com/.
Ceros. “Principles of Design: Bringing Order to Chaos with Grid Systems.” Medium, Theuxblog.com, 30 Oct. 2016, medium.theuxblog.com/principles-of-design-bringing-order-to-chaos-with-grid-systems-3e1cd86b0573.
Palmer, Lauren. “History of the Golden Ratio in Art.” Artnet News, 2 Oct. 2015, news.artnet.com/art-world/golden-ratio-in-art-328435.
“Projects – Thinking Form 2.” Thinking Form 2 Projects, thinkingform.com/.
Ceros. “Principles of Design: Bringing Order to Chaos with Grid Systems.” Medium, Theuxblog.com, 30 Oct. 2016, medium.theuxblog.com/principles-of-design-bringing-order-to-chaos-with-grid-systems-3e1cd86b0573.
Palmer, Lauren. “History of the Golden Ratio in Art.” Artnet News, 2 Oct. 2015, news.artnet.com/art-world/golden-ratio-in-art-328435.
“Projects – Thinking Form 2.” Thinking Form 2 Projects, thinkingform.com/.

Ceros. “Principles of Design: Bringing Order to Chaos with Grid Systems.” Medium, Theuxblog.com, 30 Oct. 2016, medium.theuxblog.com/principles-of-design-bringing-order-to-chaos-with-grid-systems-3e1cd86b0573.
Palmer, Lauren. “History of the Golden Ratio in Art.” Artnet News, 2 Oct. 2015, news.artnet.com/art-world/golden-ratio-in-art-328435.
“Projects – Thinking Form 2.” Thinking Form 2 Projects, thinkingform.com/.

Comments

  1. Paige Hall PetryFebruary 4, 2020 at 7:17 PM

    I love your focus on grids here! I am interested in discussing more in class about the page, and page layout and the obvious importance of a grid. For layout of design, having a grid keeps things not only cohesive and beautiful, like you have showed through the "History of the Golden Ratio" but just very important for visual unity and balance in magazine or newspaper spreads.

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  2. Karin BuffieFebruary 5, 2020 at 2:28 PM

    Very interesting perspective! I am taking Web Design right now and we are very focused on using layouts and grids (of course) but I am inspired to implement grids and mathematics into my own personal work. I find it very interesting how math/the golden ratio can create such pleasing visuals to the eye, and how even just simple alignment can create balance within a design.

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