Febuary 5th blog post

In this week's reading, I enjoyed reading about different brands and firms either deciding to hone in on a unified graphic identity or trying to broaden and go in a lot of different really high quality directions. Both of these options have benefits and downfalls and both are equally hard to achieve. I thought that the paragraph about Pierelli was well put when it said: “ aimed not at standardization of its design but at high standards” (Hollis 143) I think all three Pirelli ads included in the textbook do a great job at showcasing the wide swath of design directions they chose to go in and executed very nicely. Of the three I like the Andre Francois poster from 1960. Its hand drawn feel and well done play on the elongated P of the logo being a windshield of a car feels unique, fresh, simple and unexpected from a rubber company. I think a contemporary company that does this in today's market is maybe someone like Adidas. They have a wide range of products and consumer markets so it is important for them to be versatile. At their core, they are an athletic wear company but with inhouse brands like Yeezy, and their Adidas skateboarding line they have chosen to broaden their aesthetics. And then a company who sort of embodies more so the set and refined design identity would be someone like Apple. Who pushes for extremely well designed, sleek, modern, and elegant brand identity. And for a computer company, I think it is a good thing to keep a ubiquitous brand image because people are looking for reliability in their computer products.

Figure 1. Pirello ad,André François,1960. Accessed 2/5/2020 from https://a-g-i.org/design/pirelli
Figure 2. Thumbnail of Away Days Skate video. Adidas, 2018. Accessed 2/5/2020 from https://www.youtube.com/watch?v=o0WZORaF7Gk
Figure 3. Apple Iphone 11 ad, 2020. Accessed 2/5/2020 from apple.com



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