The Designer and the Art Director Sam Spencer



I did not realize that the role of the art director was created in the United States. In a way it makes sense, because it gives the overall vision to one person in a majority commercial pursuit, but also it is surprising because of the way the chapter talks about the United States being a commercial model for Europe and Europe a cultural hub. It seems like by that standard the art director should have come out of Europe. It would be interesting to contrast the way magazines and designers were functioning at this time as far as individual roles.

July 1 1932. (n.d.). Retrieved February 5, 2020, from https://archive.vogue.com/issue/19320701
This is the Vogue cover that is mentioned in the reading that was the first full color cover of Vogue under art director Mehemed Fehmy Agha. I have only ever seen Vogue in color, so I wanted to see what the first color cover looked like. I do not know what I was expecting but it is a very simple design. The lettering is different and although it was printed in color it is basically only two colors. 


Image result for watch the fords go by billboard 1937"

Hollis, R. (2016). Graphic design: a concise history. London: Thames & Hudson.

This design was shown in the reading and it caught my eye because it is so uncomfortable for me to look at. I think this is the type of design that has such a different cultural connotation today because we are very aware of being surveilled all of the time. 


Airways to Peace. (n.d.). Retrieved February 5, 2020, from http://www.moma.org/calendar/exhibitions/3138

In the rest of the chapter that talks about War and Propaganda posters, it mentions an exhibit by Herbert Mayer called Airways to Peace. I found this really interesting because I love structures that are meant to enhance the person who is inside of them's experience or serves a design purpose as well as aesthetic purpose. He wanted  the perspective of the photographer to be that of the viewer, and I think that this globe represents that approach as it is very experiential. 




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