One of the pieces that really caught my eye during the reading was Alphonse Mucha's Job cigarette papers advertisement. There was something very intriguing about the way he created a background texture using an element from the foreground. "JOB" is written in big letters at the very top of the poster and its accented by "job" written in little letters evenly throughout the background. I think it does a good job at creating an interesting composition while maintaining the central focus around the brand. The big "JOB" flows on top of a large ring where a woman sits. I think the overall shape of the illustration was executed very well because of its emphasis on curves. The curves of the hair and the woman are all reinforced by the circle in the center of the page. Mucha, A. (1898). "Job" poster for cigarette papers. Retrieved from https://en.wikipedia.org/wiki/JOB_(rolling_papers) on January 1st, 2020. In this piece of typography created ...
From the experimentation and norm-breaking designs of the avant garde movement came some of my favorite European designs predating 1940s. From this period, I particularly love the posters advertising the London Underground. I first saw some of these posters at the Art Institute over the summer and was immediately intrigued by their design, how they managed somehow be both artistically beautiful and utilitarian. The elements of each poster followed suit, text and imagery being generally separate from one another on the page yet communicating a since of uniformity. While that was the case for most of the poster I got to see, it wasn't for every Underground poster. There are actually a great variance of design and style between these mass-produced posters. This poster, "Power", from the textbook, for example, hardly has any visual unity. What it's trying to communicate is unclear and the visual ties the artist tries to make between each element isn't as unifying as...
I liked learning a bit of back story on Bert Stern. I like learning a more in depth about a designers history. Its interesting to see where these designers are coming from however, I know that the time frame of this class doesn't really allow for too much of that. I didn't really like watching the ted talk at the beginning because, while the message is good, this is the fourth class I have had to watch that talk in.
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