Lecture Post - Ivy Markham

During the lecture, I enjoyed the discussion of empathy in design. The power that even just a font has to spark an emotion is very interesting. Imagery, type, and color can be used and combined to make the viewer feel a certain way in order to make the design more effective in its purpose. The most well-done piece of graphic design will evoke the same feeling as the message it's trying to get across. As we saw, for example, in the poster of the Obama quote, the message didn't match the feeling, therefore the poster wasn't effective.

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