Lecture 5–Post
Paul Rand made some beautiful and heart-felt work that I often find as a great inspiration of my own pieces. As we discussed briefly in class already, he was creating ad design for corporations, but it would not seem that way at all. They are eye-catching, sincere, and thus share touching stories of these companies rather than what is often exposed in contemporary advertisement which seems inauthentic and capitalistic (maybe that's how it should be–I personally just do not like it that way). This peak of printed advertising definitely seems to have a different view that what is developed today.
I also appreciate the delve into other influences, and other stories of artists and designers. Like we have discussed throughout this course, the book focuses mainly on European male designers, but it is nice to view and appreciate the work of people of color, women, and other oppressed groups within the field. They too are creating beautiful work that I feel is deserved of recognition as much (if not more) than the white male designers that are often considered the benchmark of design.
Comments
Post a Comment